Advertising on Cruise Direct Online, Cruise Reviews Online
Bring your message to millions of cruise consumers!

return to Cruise Direct Online

return to Cruise Reviews Online
Since its launch in 1999, Cruise Direct Online has become a favorite cruise travel resource, thanks to its informative blend of expert advice, in-depth reviews of cruise ships, lines and destinations, reader-contributed tips and recommendations, and the latest cruise travel deals.  It has become so popular, that we now refer to the site as "A Cruise Travelers Ultimate Search Engine(sm)". Our cruise travel content has been featured on respected travel news sites, including MSNBC.com, Frommers.com and Peter Greenberg.com. We have also had feature articles published, such as one with the Chicago Tribune Syndicate. We were featured and our principles interviewed exclusively about Alaska cruises and cruise tours. The articles appeared in hundreds of Sunday Newspaper travel sections across the country.

Cruise Direct Online's "Deals, Steals and Discounts" newsletter e-mail blasts reach nearly 40,000 opt-in guests each month. 

We just launched our revamped Cruise Reviews Online site, with new social networking tools, hundreds of new reviews and our "Ask the Experts," feature, where guests can get all their cruise-related questions answered by our team of professional travel writers, editors and well-informed cruise travelers who contribute to our content.

If you're eager to connect with affluent travelers that cruise, we can help. We have lots of creative ways to show off your business to our readers and help you achieve your goals.

Please call us to discuss your specific objectives.  800.365.1445.
 
Advertising With Us
We have many ways to help your business grow.

Ad type

Size

Monthly

Horizontal Banner Rotation

728 X 90

$879

Sidebar Banner Rotation

160 X 600

$399

Rotating Banner and Sidebar Ads

Rotating Banner Ads are available in two sizes and locations. Our Premium Banner Ad is a 728 pixel X 90 pixel banner that appears top of page. Our Sidebar Ad is a 160-pixel-wide banner than appears on the sidebar of the page. The Sidebar Ad can range in height from 50 to 600 pixels.

Formats
JPEG, GIF, Rich Media

Ads can be keyword driven so that they will appear more frequently in specific areas of our websites based on the content of the page.

Sponsorships

Sponsorships allow you to deliver your message to a highly targeted audience. Sponsorships identify your brand with a specific area of interest, destination, cruise line or functionality. Sponsorship ads do not rotate with competing ads.

Advantages of Sponsorship Ads:

  • Easy budgeting. Flat rate monthly ad rate guaranteed, regardless of traffic.
  • Repetitive ad identification. Your ad appears in the same place consistently.
  • Targeted audience.

Sample Sidebar Banner 160 pixels wide X 600 pixels tall


Sample Horizontal Banner 728 pixels wide X 90 pixels tall

Cruise Marketplace

You can feature a special offer, including a link for the special offer, along with with descriptive text on a specific sailing with maximum visibility on the home page. Only one offer per advertiser is accepted and your offer will remain visible on our site for a minimum of 30 days. The cost of the ad includes one free text copy change every calendar month. Visitors coming to your text ad can either be directed to our quote request system, or can be linked directly to your website (to the URL you specify).

Cost: $500 per month

Bonus: One free listing a month in one of our e-mail blasts that reach nearly 40,000 guests.

Stand Alone e-mail Blast

Target 40,000+ Opt-in subscribers with stand alone e-mail, solely and specifically for your brand

Cost: $1800 per e-mail

Advertising Terms and Conditions
There are no lengthy advertising contracts. No long-term commitments. No ad salespeople to deal with. Our advertising is affordable and hassle-free. You tell us when and what type of ad to run and we will invoice you for the period of time you request. Once we receive your payment, your ads will run per your instructions.

Looking for a Custom Advertising Solution?

We will be glad to customize an ad program to fit your needs. We can even support Flash interactive ads. And, our Creative Services Team can create your banner ad design.

Other Unit Possibilities Size
Medium Rectangle
Rectangle
Button*
Cruise Reviews Text Links		 300 x 250
180 x 150
150 x 50
80 Characters Max

*Button Description

Use button placement on our search results, so when consumers search for the cruise best suited for their needs; by cruise line, destination, interests, and other criteria, they see your ad.


All advertising requires prepayment.
Rates are all-inclusive. No charge for changing ad copy/banner once every 30 days.
Discounts available for annual and semi-annual ad pre-payment

Traffic/Demographics
Updated September 2009

Traffic Strategy

Search Engine Traffic

  • Click through from relevant search on Google, Yahoo and Bing.

Memberships ( for both Cruise Direct Online and Cruise Reviews Online )

  • Visitors register with us and “opt-in” for email promotions and updates.
  • Members can submit quote requests,  and submit their own cruise reviews.
  • Monthly direct emails to members containing links to advertisers and current reviews, cruise deals and other consumer offers..

Travel Direct Corporation Network

  • Our content, articles, cruise reviews, and cruise deals are subscriber-branded destination focused and delivered across a network of 17 cruise-related websites. Approximately 20% of our traffic comes from the cross-pollination of these links.
  • Our content is visible on over 7000 uniquely targeted web pages.


 Visitor Demographics

These demographics are an average across all TDC cruise-related sites. Contact us for specifics of a particular network site you may have an interest.

 
Male/Female Ratio: 54/46
Median Age: 45
Median Household Income: $102,000
College graduate 72%
Visitor Characteristics  
Number of cruises – lifetime 4+
Number of cruises – past 5 years at least 3
Plan to purchase cruise within next 12 months 65%
Plan to purchase cruise within next 24 months 35%
Plan international travel within next 12 months 58%
Cruise Reviews Online Aggregate Website Traffic  
Unique Visits (monthly average) 33600
Total Visits (yearly average)  403200
Cruise Direct Online Aggregate Website Traffic  
Unique Visits (monthly average) 78000
Total Visits (yearly average)  936000
Average Time On Site per visit 5+ minutes
Page Views per visit 8+
 

Advertising rates are subject to change without notice.

Please contact Marty Trencher: advertising@cruisedirectonline.com

for current advertising rate and availability information.